Ownership rights are buried in the fine print and downloading or buying physical copies may be the only ways to keep your favourites
*What rights do you have to the digital movies, TV shows and music you buy online? That question was on the minds of Telstra TV Box Office customers this month after the company announced it would shut down the service in June. Customers were told that unless they moved over to another service, Fetch, they would no longer be able to access the films and TV shows they had bought. *
There are obvious responses here along the lines of embracing piracy and (re-)embracing hard copy ownership.
All that aside though, this feels like a fairly obvious point for legal intervention. I wouldn’t be surprised if there are already existing grounds for legal action, it’s just that the stakes are likely small enough and costs of legal action high enough to be prohibitive. Which is where the government should come in on the advice of a consumer body.
Some reasonable things that could be done:
Money back requirements
Clear warnings to consumers about “ownership” being temporary
Requiring tracking statistics of how long “ownership” tends to be and that such is presented to consumers before they purchase
If there are structural issues that increase the chances of “withdrawn” ownership (such as complex distribution deals etc), a requirement to notify the consumer of this prior to purchase.
These are basic things based on transparency that tend to already exist in consumer regulation (depending on your jurisdiction of course). Streaming companies will likely whinge (and probably have already to prevent any regulation around this), but that’s the point … to force them to clean up their act.
As far as the relations between streaming services and the studios (or whoever owns the distribution rights), it makes perfect sense for all contracts to have embedded in them that any digital purchase must be respected for the life of the purchaser even if the item cannot be purchased any more. It’s not hard, it’s just the price of doing business.
All of this is likely the result of the studios being the dicks they truly are and still being used to pushing everyone around (and of course the tech world being narcissistic liars).
I always thought it should be “unlock”, because that’s more what is happening. you’re not buying it, renting has a connotation of a fixed term ownership time, but unlock describes the action… they’ve had the movie the whole time sitting there, probably in a CDN near your home already, but you’re not allowed to see it until you pony up. it’s locked away.
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There are obvious responses here along the lines of embracing piracy and (re-)embracing hard copy ownership.
All that aside though, this feels like a fairly obvious point for legal intervention. I wouldn’t be surprised if there are already existing grounds for legal action, it’s just that the stakes are likely small enough and costs of legal action high enough to be prohibitive. Which is where the government should come in on the advice of a consumer body.
Some reasonable things that could be done:
These are basic things based on transparency that tend to already exist in consumer regulation (depending on your jurisdiction of course). Streaming companies will likely whinge (and probably have already to prevent any regulation around this), but that’s the point … to force them to clean up their act.
As far as the relations between streaming services and the studios (or whoever owns the distribution rights), it makes perfect sense for all contracts to have embedded in them that any digital purchase must be respected for the life of the purchaser even if the item cannot be purchased any more. It’s not hard, it’s just the price of doing business.
All of this is likely the result of the studios being the dicks they truly are and still being used to pushing everyone around (and of course the tech world being narcissistic liars).
Another thing to add - these services can’t use the word ‘buy’ because that implies ownership. They should be forced to use a word like ‘rent’.
I always thought it should be “unlock”, because that’s more what is happening. you’re not buying it, renting has a connotation of a fixed term ownership time, but unlock describes the action… they’ve had the movie the whole time sitting there, probably in a CDN near your home already, but you’re not allowed to see it until you pony up. it’s locked away.
Oh for sure. All of this is clearly a situation where the law is slow to catch up.