I always thought it should be “unlock”, because that’s more what is happening. you’re not buying it, renting has a connotation of a fixed term ownership time, but unlock describes the action… they’ve had the movie the whole time sitting there, probably in a CDN near your home already, but you’re not allowed to see it until you pony up. it’s locked away.

same. I buy a lot of software/games and media/music/movies, and before I buy I always make sure I can pirate it down the road if I need to. if I can’t, I reconsider how much I need it. I’ll switch to my pirated copy at the drop of a hat without a drop of guilt. if it has annoying or unperformant drm? it makes me sign up for an account to use my paid software on my own computer? its servers go down and it won’t boot? switched.